6.07.2007

for real?

just a short rant. I'll tell you why later.

so I'm on a website and because of my profession, I pay attention to the ads that I see on pages. this one was for these chips, I forget already what they're called. flat earth? anyways, I've seen these ads in parenting magazines and on websites geared toward women, and the ads say something like "get your kids to like vegetables" or something and show that the chip, which is supposed to be delicious, has vegetables in it. fine, I get it, kids don't like to eat well, it's a mom's job to do whatever she has to do to get kids to eat well. (it's just that, and maintaining a perfect fake tan. master those two things, and you're golden. literally.)

I saw the ad again today, only this time, the headline was "disguise an apple so that even your husband will eat it."

okay. even though I'm only half of the parental unit, I understand that social mores dictate that I am responsible for getting my kids to eat nutritiously, while daddy is there to throw them up in the air and stay late at work. but getting my HUSBAND to eat an apple? dude. if you are relating to disguising fruit so your husband will eat it, both you and your husband have ISSUES. the ad conjures up images of the husband on the couch eating the chips voraciously while the wife stands in the kitchen doorway smiling knowingly and nodding her head, like "that crazy geoffrey, he has no idea that it's good for him! but I do, because that's my job!" when I was married, I was sure to stock the house with good food for sean and I when we were trying to eat well, but because I wanted both of us to have choices. okay, I may, perhaps, maybe give you the benefit of the doubt if you're suggesting I urge geoffrey to eat an apple. but to disguise it? like he's 4? fuck that. fuck that whole notion. fuck the people who thought it up, fuck the guys that thought it was clever and fuck the women that allowed it to happen. fuck them all, and fuck whatever the fuck product that is.

this rant is made possible by me taking a break from continuous birth control to have my once-a-quarter period.

7 validations:

Katiemagic said...

What an idiotic product and an even more idiotic ad. It's kind of the same thing as "moms like you choose Jiff" or "momma loves the magic of Clorox2" etc.

It's insane that these things still exist and that we as a society still buy into that image of what a mom or dad is "supposed" to be.

And don't even get me started on the "Dad is a clueless idiot with a heart but gets it all wrong, mom does everything and has a level, intelligent head." thing that all the sit-coms have going on.

lonna said...

One of the best parts about this stupid product is that Consumer Reports looked into them and they're not much better than regular potato chips. So women who are busy "sneaking" nutrients to their children and husband (all of whom they are entirely in charge of apparently) are actually making very little difference. Way to go Frito Lay! Sexist and useless!!!

P.S. I miss the pill dreadfully. When I skip periods (like last month) the next one is a bitch. I hope that doesn't happen to you on this 3 month thing.

the beige one said...

that's a hell of a sponsor for your rant...

Missuz J said...

Shit. My husband is lucky if I go to te grocery store. Also I tried those things at soph's friend's house. They tasted like styrofoam soaked in kool-aid.

Jen said...

I haven't seen that ad but it sounds pretty fucking stupid. Like I need to sneak nutrients into my husband's diet? I think he is old enough to figure out what he should be eating on his own, thankyouverymuch.

But then, lots of ads are pretty damned stupid. I remember a stupid ad for some kind of laxatives that was on when I was a kid and it featured people at a gathering of sorts. One of the people went up to another and said, "I hear you're constipated." My mom said, "that's stupid, what does she do, listen at doors?'

NME said...

I'm constantly sneaking spinach into Mark's cookies and kale into the peanut butter jar. He needs all the help he can get - what with all the crack he smokes. Thank you Flat Earth.

Stine said...

Apparently according to this company, men and husbands have lost all sense of intelligence and volition.